Here’s an anonymous story to consider:
A VP of a large company was the opening speaker at an all-day manager meeting. Over 200 middle and upper managers attended. The VP had an important message that needed to be relayed to the front-line supervisors who were not present. Each manager received a one-page bulleted summary of his presentation. The information was crucial to the implementation of the company’s new performance management system. Each manager was asked to relay a key date to his or her respective supervisors.
Three weeks later, an informal study was done to see how many supervisors got the crucial message from their “boss”. Sadly, only about 7% had been informed after three weeks.
Communicate crucial information through multiple means. In addition to “line” managers, use newsletters, videos, emails, start rumors, or any other creative means.